HyoEun is a seasoned global marketer with over 12 years of experience in leading integrated marketing, specializing in creative brand & product marketing, partnerships, and cultural insights.

With an international background spanning the US, Asia, and Europe, she has cultivated a deep understanding of global markets & customers and developed a unique ability to translate cultural dynamics into effective marketing strategies.

She has collaborated with and contributed to top global brands across fashion, entertainment, art, and consumer goods, including adidas, Complex, Disney, Hermès, Kering, Kraft Heinz, LVMH fragrance, and Louvre Museum, as well as renowned figures like Pharrell Williams and Takashi Murakami on special projects and high-profile collaborations. 

HyoEun combines storytelling, consumer insights, and data analysis to create actionable strategies. At BBC ICECREAM (Pharrell Williams' fashion brands), she helped connect the brand with the next generation of consumers by seamlessly merging content, community, and commerce, driving double-digit e-commerce growth.

Passionate about integrating creativity with data-driven insights, HyoEun utilizes storytelling and technology to create engaging IRL-to-URL experiences that resonate with global audiences and build lasting connections between brands and consumers.

*For copyright protection, the Work page is password-protected. Password and résumé available upon request.

Education

HEC Paris 
Master's in Marketing, Concentration - Digital Brand Management
Influential Luxury Certificate by Kering (a global luxury group)
Honors: HEC scholarship awarded to the top 10% of international students

​Pennsylvania State University
Bachelor's in Marketing, Minors - International Business, International Studies​
Honors: Phi Eta Sigma, Dean’s List, The National Society of Collegiate Scholars

Technology & E-Commerce 
Airtable (Udemy), Github Sprint Planning, Shopify Analytics
Analyze Data with SQL Basic (Codecademy)
Product Marketing Certificate (PMM Bootcamp)
Google Certifications: Analytics, Display, Measurement, Search, Shopping, Video

Language

English, Korean, Japanese (I)